With over 30 years of retail management experience, Lori is the calm in our chaotic dive shop storm. Heading up our retail front, she runs a tight ship and is obsessed with the details so you don’t have to be. Got a weird question? Need a specific piece of gear? If Lori doesn’t have the answer instantly, she turns into a scuba-detective and will find it for you. When she isn't making sure our customers get the VIP treatment, you can find her diving—but only if the water is warm! She’s a Florida and Caribbean girl at heart, proving you can be a retail boss and a beach bum at the same time.